What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in marketing automation software category. Our data sources in marketing automation software category include;
Marketing automation software assists marketing divisions of companies in monitoring marketing worklows, increasing productivity, and evaluating lead behavior and campaign results. These tools can also include features like:
To be categorized as marketing automation software, a product must:
If you’d like to learn about the ecosystem consisting of Marketing Automation Software and others, feel free to check AIMultiple Automation.
AIMultiple is data driven. Evaluate 493 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
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We use the data sources on the side for ranking solutions and awarding badges in marketing automation software category. Our data sources in marketing automation software category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
Mailchimp
ActiveCampaign
HubSpot
Klaviyo
Omnisend
Taking into account the latest metrics outlined below, these are the current marketing automation software market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
Mailchimp
ActiveCampaign
HubSpot
Klaviyo
Omnisend
These are the number of queries on search engines which include the brand name of the solution. Compared to other Automation categories, Marketing Automation Software is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 49%, 17% more than the average of search queries in this area.
38 employees work for a typical company in this solution category which is 17 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 244 companies with >10 employees are offering marketing automation software. Top 3 products are developed by companies with a total of 300k employees. The largest company building marketing automation software is IBM with more than 300,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
Mailchimp
ActiveCampaign
HubSpot
Klaviyo
Omnisend
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Marketing Automation Software companies. The most positive word describing Marketing Automation Software is “Easy to use” that is used in 13% of the reviews. The most negative one is “Difficult” with which is used in 4.00% of all the Marketing Automation Software reviews.
According to customer reviews, most common company size for marketing automation software customers is 1-50 Employees. Customers with 1-50 Employees make up 63% of marketing automation software customers. For an average Automation solution, customers with 1-50 Employees make up 45% of total customers.
These scores are the average scores collected from customer reviews for all Marketing Automation Software. Marketing Automation Software is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".
This category was searched on average for 2.8k times per month on search engines in 2022. This number has increased to 4.3k in 2023. If we compare with other automation solutions, a typical solution was searched 1.4k times in 2022 and this decreased to 1.3k in 2023.