What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in lead management software category. Our data sources in lead management software category include;
Lead management software helps sales teams analyze and nurture prospective customers (leads) from their initial engagement to the point of conversion. The ultimate aim of lead management software is to convert leads into potential customers. This software assists businesses in:
To be categorized as a lead management software/tool, a product must:
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We use the data sources on the side for ranking solutions and awarding badges in lead management software category. Our data sources in lead management software category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
ClickUp
HubSpot Sales Hub
Zoho CRM
Pipedrive
Freshsales
Taking into account the latest metrics outlined below, these are the current lead management software market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
ClickUp
HubSpot Sales Hub
Zoho CRM
Pipedrive
Freshsales
These are the number of queries on search engines which include the brand name of the solution. Compared to other Automation categories, Lead Management Software is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 89%, 22% more than the average of search queries in this area.
730 employees work for a typical company in this solution category which is 709 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 11 companies with >10 employees are offering lead management software. Top 3 products are developed by companies with a total of 10k employees. The largest company building lead management software is HubSpot with more than 8,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
ClickUp
HubSpot Sales Hub
Zoho CRM
Pipedrive
Freshsales
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Lead Management Software companies. The most positive word describing Lead Management Software is “Easy to use” that is used in 10% of the reviews. The most negative one is “Difficult” with which is used in 3.00% of all the Lead Management Software reviews.
According to customer reviews, most common company size for lead management software customers is 1-50 Employees. Customers with 1-50 Employees make up 65% of lead management software customers. For an average Automation solution, customers with 1-50 Employees make up 42% of total customers.
These scores are the average scores collected from customer reviews for all Lead Management Software. Lead Management Software is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".
This category was searched on average for 538 times per month on search engines in 2022. This number has increased to 620 in 2023. If we compare with other automation solutions, a typical solution was searched 1.4k times in 2022 and this decreased to 1.3k in 2023.