What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in website builder category. Our data sources in website builder category include;
Website builders help non-technical users design and build websites with features such as drag-and-drop functionality, SEO tools, and integration with hosting services.
If you’d like to learn about the ecosystem consisting of Website Builder and others, feel free to check AIMultiple Productivity.
AIMultiple is data driven. Evaluate 231 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
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We use the data sources on the side for ranking solutions and awarding badges in website builder category. Our data sources in website builder category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
Wix
Squarespace
Constant Contact
WordPress.com
HubSpot
Taking into account the latest metrics outlined below, these are the current website builder market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
Wix
Squarespace
Constant Contact
WordPress.com
HubSpot
These are the number of queries on search engines which include the brand name of the solution. Compared to other Productivity categories, Website Builder is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 58%, 20% more than the average of search queries in this area.
14 employees work for a typical company in this solution category which is 7 less than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 90 companies with >10 employees are offering website builder. Top 3 products are developed by companies with a total of 200k employees. The largest company building website builder is Google with more than 200,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
Wix
Squarespace
Constant Contact
WordPress.com
HubSpot
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Website Builder companies. The most positive word describing Website Builder is “Easy to use” that is used in 22% of the reviews. The most negative one is “Difficult” with which is used in 5.00% of all the Website Builder reviews.
According to customer reviews, most common company size for website builder customers is 1-50 Employees. Customers with 1-50 Employees make up 67% of website builder customers. For an average Productivity solution, customers with 1-50 Employees make up 28% of total customers.
These scores are the average scores collected from customer reviews for all Website Builders. Website Builders is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".
This category was searched on average for 5.5k times per month on search engines in 2022. This number has increased to 6.3k in 2023. If we compare with other productivity solutions, a typical solution was searched 5.5k times in 2022 and this increased to 6.3k in 2023.