What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in video marketing software category. Our data sources in video marketing software category include;
Video marketing is a marketing strategy involving videos to influence customers, increase engagement, and promote products and services. Video marketing software provide tools to businesses to create videos either from templates or from scratch.
If you’d like to learn about the ecosystem consisting of Video Marketing Software and others, feel free to check AIMultiple Content Marketing.
AIMultiple is data driven. Evaluate 74 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
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We use the data sources on the side for ranking solutions and awarding badges in video marketing software category. Our data sources in video marketing software category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
Ramp
Vimeo
Animaker
YouTube Advertising
Renderforest
Taking into account the latest metrics outlined below, these are the current video marketing software market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
Vimeo
Ramp
Renderforest
YouTube Advertising
Vidyard GoVideo API
These are the number of queries on search engines which include the brand name of the solution. Compared to other Content Marketing categories, Video Marketing Software is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 78%, 1% more than the average of search queries in this area.
41 employees work for a typical company in this solution category which is 20 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 25 companies with >10 employees are offering video marketing software. Top 3 products are developed by companies with a total of 1k employees. The largest company building video marketing software is Kaltura with more than 700 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
Ramp
Animaker
YouTube Advertising
Vimeo
Hippo Video
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Video Marketing Software companies. The most positive word describing Video Marketing Software is “Easy to use” that is used in 20% of the reviews. The most negative one is “Difficult” with which is used in 3.00% of all the Video Marketing Software reviews.
According to customer reviews, most common company size for video marketing software customers is 1-50 Employees. Customers with 1-50 Employees make up 58% of video marketing software customers. For an average Content Marketing solution, customers with 1-50 Employees make up 35% of total customers.
These scores are the average scores collected from customer reviews for all Video Marketing Software. Video Marketing Software is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".