What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in social media marketing tools category. Our data sources in social media marketing tools category include;
Social media marketing tools (also called social media marketing software or SMM tools) enables businesses to create, manage and track the performance of social media campaigns by collecting and analyzing data.
If you’d like to learn about the ecosystem consisting of Social Media Marketing Tools and others, feel free to check AIMultiple Marketing.
AIMultiple is data driven. Evaluate 528 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
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SEMrush offers solutions for SEO, PPC, content, social media and competitive research.
We use the data sources on the side for ranking solutions and awarding badges in social media marketing tools category. Our data sources in social media marketing tools category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
SEMrush
Zoho Social
Hootsuite
Buffer
Facebook Pages Manager
Taking into account the latest metrics outlined below, these are the current social media marketing tools market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
SEMrush
Zoho Social
Hootsuite
Buffer
Facebook Pages Manager
These are the number of queries on search engines which include the brand name of the solution. Compared to other Marketing categories, Social Media Marketing Tools is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 60%, 15% more than the average of search queries in this area.
22 employees work for a typical company in this solution category which is 1 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 221 companies with >10 employees are offering social media marketing tools. Top 3 products are developed by companies with a total of 100k employees. The largest company building social media marketing tools is Verizon with more than 100,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
SEMrush
Zoho Social
Hootsuite
Buffer
Facebook Pages Manager
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Social Media Marketing Tools companies. The most positive word describing Social Media Marketing Tools is “Easy to use” that is used in 14% of the reviews. The most negative one is “Difficult” with which is used in 3.00% of all the Social Media Marketing Tools reviews.
According to customer reviews, most common company size for social media marketing tools customers is 1-50 Employees. Customers with 1-50 Employees make up 62% of social media marketing tools customers. For an average Marketing solution, customers with 1-50 Employees make up 34% of total customers.
These scores are the average scores collected from customer reviews for all Social Media Marketing Tools. Social Media Marketing Tools is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".
This category was searched on average for 7.6k times per month on search engines in 2022. This number has decreased to 7.5k in 2023. If we compare with other marketing solutions, a typical solution was searched 367 times in 2022 and this increased to 532 in 2023.