SEM Tools

Search engine marketing (SEM) tools help businesses target users who use internet search and intend to attract them.

Search engine marketing (SEM) tools help businesses target users who use internet search and intend to attract them. These tools allow users to research keywords, maintain paid search ads, analyze and forecast website traffic.

If you’d like to learn about the ecosystem consisting of SEM Tools and others, feel free to check AIMultiple Marketing.

Compare Best SEM Tools

Results: 60

AIMultiple is data driven. Evaluate 60 services based on comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is calculated based on objective data.

*Products with visit website buttons are sponsored

What are our data sources?

We use the data sources on the side for ranking solutions and awarding badges in sem tools category. Our data sources in sem tools category include;

4

review websites

2

social media websites

1

search engine data for branded queries

SEM Tools Leaders

According to the weighted combination of 7 data sources

SEMrush

Google Ads

SE Ranking

WordStream Advisor

Serpstat

What are SEM Tools market leaders?

Taking into account the latest metrics outlined below, these are the current sem tools market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.

SEMrush

Google Ads

SE Ranking

WordStream Advisor

YouTube Advertising

What are the most popular SEM Tools?

What are the most searched sem tools brands?

Searches with Brand Name

These are the number of queries on search engines which include the brand name of the solution. Compared to other Marketing categories, SEM Tools is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 95%, 20% more than the average of search queries in this area.

What are the most mature SEM Tools?

Which sem tools companies have the most employees?

68 employees work for a typical company in this solution category which is 47 more than the number of employees for a typical company in the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 26 companies with >10 employees are offering sem tools. Top 3 products are developed by companies with a total of 30k employees. The largest company building sem tools is Adobe with more than 20,000 employees.

Adobe
Pegasystems
SEMrush
Speedppc
Gannett Co

What are the SEM Tools growing their number of reviews fastest?


We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.

These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.

What is the average customer size?

According to customer reviews, most common company size for sem tools customers is 1-50 Employees. Customers with 1-50 Employees make up 68% of sem tools customers. For an average Marketing solution, customers with 1-50 Employees make up 36% of total customers.

Overall
Customer Service
Ease of Use
Likelihood to Recommend
Value For Money

Customer Evaluation

These scores are the average scores collected from customer reviews for all SEM Tools. SEM Tools is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".

What is the level of interest in SEM Tools?

Interest in SEM Tools

This category was searched on average for 1.2k times per month on search engines in 2022. This number has increased to 1.4k in 2023. If we compare with other marketing solutions, a typical solution was searched 367 times in 2022 and this increased to 532 in 2023.