What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in retargeting software category. Our data sources in retargeting software category include;
Retargeting software allows companies to target users based on their recent product choices.
The most common use case for retargeting is targeting e-commerce users who start but do not complete transactions. For example, if a user recently views flights between 2 cities, it is more likely for that user to buy that flight compared to the average user.
To work effectively, retargeting software needs to be able to predict customer buying preferences with an acceptable level of accuracy. Access to data and advanced analytical models are required to achieve this
Retargeting software is also called retargeting networks as these companies have relations with a network of websites that share data and display marketing messages on behalf of retargeting companies.
If you’d like to learn about the ecosystem consisting of Retargeting Software and others, feel free to check AIMultiple Marketing.
AIMultiple is data driven. Evaluate 17 services based on
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We use the data sources on the side for ranking solutions and awarding badges in retargeting software category. Our data sources in retargeting software category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
AdRoll
OptiMonk
Criteo Dynamic Retargeting
ConvertFlow
Outbrain Amplify
Taking into account the latest metrics outlined below, these are the current retargeting software market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
AdRoll
OptiMonk
Justuno
Criteo Dynamic Retargeting
ConvertFlow
These are the number of queries on search engines which include the brand name of the solution. Compared to other Marketing categories, Retargeting Software is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 79%, 5% more than the average of search queries in this area.
2 employees work for a typical company in this solution category which is 19 less than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 11 companies with >10 employees are offering retargeting software. Top 3 products are developed by companies with a total of 4k employees. The largest company building retargeting software is Criteo with more than 3,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
AdRoll
OptiMonk
Outbrain Amplify
ConvertFlow
Criteo Dynamic Retargeting
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Retargeting Software companies. The most positive word describing Retargeting Software is “Easy to use” that is used in 13% of the reviews. The most negative one is “Difficult” with which is used in 4.00% of all the Retargeting Software reviews.
According to customer reviews, most common company size for retargeting software customers is 1-50 Employees. Customers with 1-50 Employees make up 54% of retargeting software customers. For an average Marketing solution, customers with 1-50 Employees make up 34% of total customers.
These scores are the average scores collected from customer reviews for all Retargeting Software. Retargeting Software is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".
This category was searched on average for 137 times per month on search engines in 2022. This number has decreased to 90 in 2023. If we compare with other marketing solutions, a typical solution was searched 2.3k times in 2022 and this decreased to 590 in 2023.