What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in password manager category. Our data sources in password manager category include;
Password managers are software that securely stores and manages users' passwords. Password management software typically provides:
AIMultiple is data driven. Evaluate 86 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
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We use the data sources on the side for ranking solutions and awarding badges in password manager category. Our data sources in password manager category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
1Password
Rippling
LastPass
Okta
Bitwarden
Taking into account the latest metrics outlined below, these are the current password manager market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
Rippling
1Password
LastPass
Okta
KeePass
These are the number of queries on search engines which include the brand name of the solution. Compared to other Cybersecurity categories, Password Manager is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 62%, 19% more than the average of search queries in this area.
16 employees work for a typical company in this solution category which is 5 less than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 39 companies with >10 employees are offering password manager. Top 3 products are developed by companies with a total of 10k employees. The largest company building password manager is Zoho Corporation Pvt. Ltd. with more than 7,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
1Password
Rippling
Bitwarden
LastPass
KeePass
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Password Manager companies. The most positive word describing Password Manager is “Easy to use” that is used in 18% of the reviews. The most negative one is “Difficult” with which is used in 4.00% of all the Password Manager reviews.
According to customer reviews, most common company size for password manager customers is 1-50 Employees. Customers with 1-50 Employees make up 49% of password manager customers. For an average Cybersecurity solution, customers with 1-50 Employees make up 15% of total customers.
These scores are the average scores collected from customer reviews for all Password Managers. Password Managers is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".
This category was searched on average for 1.6m times per month on search engines in 2022. This number has increased to 2.2m in 2023. If we compare with other cybersecurity solutions, a typical solution was searched 635 times in 2022 and this increased to 668 in 2023.