What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in mobile analytics tools category. Our data sources in mobile analytics tools category include;
Mobile app analytics software (also called mobile analytics tools) collects data related to users' in-app behavior and helps businesses pinpoint pain points regarding mobile applications. With the analysis of mobile app data, companies gain insights into IT operations, customer experience, and business outcomes.
If you’d like to learn about the ecosystem consisting of Mobile Analytics Tools and others, feel free to check AIMultiple Analytics.
AIMultiple is data driven. Evaluate 33 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
*Products with visit website buttons are sponsored
We use the data sources on the side for ranking solutions and awarding badges in mobile analytics tools category. Our data sources in mobile analytics tools category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
Segment
Adobe Analytics
Mixpanel
CleverTap
AppsFlyer
Taking into account the latest metrics outlined below, these are the current mobile analytics tools market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
Segment
Mixpanel
Smartlook
Adobe Analytics
CleverTap
These are the number of queries on search engines which include the brand name of the solution. Compared to other Analytics categories, Mobile Analytics Tools is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 66%, 9% more than the average of search queries in this area.
175 employees work for a typical company in this solution category which is 154 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 25 companies with >10 employees are offering mobile analytics tools. Top 3 products are developed by companies with a total of 20k employees. The largest company building mobile analytics tools is Adobe with more than 20,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
Adobe Analytics
Segment
Mixpanel
AppsFlyer
CleverTap
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Mobile Analytics Tools companies. The most positive word describing Mobile Analytics Tools is “Easy to use” that is used in 6% of the reviews. The most negative one is “Difficult” with which is used in 5.00% of all the Mobile Analytics Tools reviews.
According to customer reviews, most common company size for mobile analytics tools customers is 51-1,000 employees. Customers with 51-1,000 employees make up 33% of mobile analytics tools customers. For an average Analytics solution, customers with 51-1,000 employees make up 28% of total customers.
These scores are the average scores collected from customer reviews for all Mobile Analytics Tools. Mobile Analytics Tools is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".
This category was searched on average for 328 times per month on search engines in 2022. This number has decreased to 320 in 2023. If we compare with other analytics solutions, a typical solution was searched 438 times in 2022 and this decreased to 170 in 2023.