What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in mobile advertising software category. Our data sources in mobile advertising software category include;
Mobile advertising software aims to reach consumers on their mobile devices rather than their computers. Therefore mobile advertising tools enable companies to launch ad campaigns on mobile devices, including smartphones and tablets. These tools can help create mobile ads such as mobile banners or in-app ads, send SMS and mobile optimized promotional offers and in-app notifications.
If you’d like to learn about the ecosystem consisting of Mobile Advertising Software and others, feel free to check AIMultiple Mobile.
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We use the data sources on the side for ranking solutions and awarding badges in mobile advertising software category. Our data sources in mobile advertising software category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
AdRoll
Google Marketing Platform
ironSource Mobile
Twitter Analytics
Basis
Taking into account the latest metrics outlined below, these are the current mobile advertising software market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
AdRoll
Twitter Analytics
Google Marketing Platform
Basis
ironSource Mobile
These are the number of queries on search engines which include the brand name of the solution. Compared to other Mobile categories, Mobile Advertising Software is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 63%, 1% more than the average of search queries in this area.
101 employees work for a typical company in this solution category which is 80 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 45 companies with >10 employees are offering mobile advertising software. Top 3 products are developed by companies with a total of 8k employees. The largest company building mobile advertising software is Twitter with more than 4,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
AdRoll
GroundTruth Ads Manager
Google Marketing Platform
ironSource Mobile
Outbrain Amplify
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Mobile Advertising Software companies. The most positive word describing Mobile Advertising Software is “Easy to use” that is used in 9% of the reviews. The most negative one is “Difficult” with which is used in 3.00% of all the Mobile Advertising Software reviews.
According to customer reviews, most common company size for mobile advertising software customers is 1-50 Employees. Customers with 1-50 Employees make up 45% of mobile advertising software customers. For an average Mobile solution, customers with 1-50 Employees make up 41% of total customers.
These scores are the average scores collected from customer reviews for all Mobile Advertising Software. Mobile Advertising Software is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".
This category was searched on average for 95 times per month on search engines in 2022. This number has decreased to 90 in 2023. If we compare with other mobile solutions, a typical solution was searched 411 times in 2022 and this decreased to 320 in 2023.