What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in media buying and planning services category. Our data sources in media buying and planning services category include;
Media planning and buying is a form of digital marketing which involves creating, updating, and placing media campaigns and ads.
Media planning and buying agencies provide media services including identifying the target audience, analyzing audience interests and requirements, creating targeted content, social media posts, and lead nurture campaigns, and displaying SEO optimized advertisements on social media.
If you’d like to learn about the ecosystem consisting of Media Buying and Planning Services and others, feel free to check AIMultiple Digital Marketing.
AIMultiple is data driven. Evaluate 693 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
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We use the data sources on the side for ranking solutions and awarding badges in media buying and planning services category. Our data sources in media buying and planning services category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
Mediaocean
BIGfish Communications
News & Experts
Tinuiti
Talk About Creative
Taking into account the latest metrics outlined below, these are the current media buying and planning services market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
Mediaocean
BIGfish Communications
News & Experts
Tinuiti
Talk About Creative
These are the number of queries on search engines which include the brand name of the solution. Compared to other Digital Marketing categories, Media Buying and Planning Services is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 93%, 26% more than the average of search queries in this area.
778 employees work for a typical company in this solution category which is 757 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 7 companies with >10 employees are offering media buying and planning services. Top 3 products are developed by companies with a total of 3k employees. The largest company building media buying and planning services is Veritas Communications with more than 1000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
News & Experts
Tinuiti
BIGfish Communications
Mediaocean
Talk About Creative
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Media Buying and Planning Services companies. The most positive word describing Media Buying and Planning Services is “Easy to use” that is used in 3% of the reviews. The most negative one is “Difficult” with which is used in 2.00% of all the Media Buying and Planning Services reviews.
According to customer reviews, most common company size for media buying and planning services customers is 1,001+ employees. Customers with 1,001+ employees make up 39% of media buying and planning services customers. For an average Digital Marketing solution, customers with 1,001+ employees make up 40% of total customers.
These scores are the average scores collected from customer reviews for all Media Buying and Planning Services. Media Buying and Planning Services is most positively evaluated in terms of "Overall" but falls behind in "Value For Money".