What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in marketing resource management tool category. Our data sources in marketing resource management tool category include;
Marketing resource management (MRM) software /tools supports marketing operations management. MRM software also facilitates campaign execution and tracking of marketing assets by planning the workflow of marketing processes. A typical MRM software provides:
AIMultiple is data driven. Evaluate 56 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
*Products with visit website buttons are sponsored
We use the data sources on the side for ranking solutions and awarding badges in marketing resource management tool category. Our data sources in marketing resource management tool category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
SharpSpring
Widen Collective
LeanData
Bizible
ReportGarden
Taking into account the latest metrics outlined below, these are the current marketing resource management tool market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
SharpSpring
Widen Collective
LeanData
Bizible
Screendragon
These are the number of queries on search engines which include the brand name of the solution. Compared to other Marketing categories, Marketing Resource Management Tool is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 90%, 16% more than the average of search queries in this area.
33 employees work for a typical company in this solution category which is 12 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 28 companies with >10 employees are offering marketing resource management tool. Top 3 products are developed by companies with a total of 2k employees. The largest company building marketing resource management tool is Seismic with more than 800 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
SharpSpring
Widen Collective
LeanData
ReportGarden
Bizible
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Marketing Resource Management Tool companies. The most positive word describing Marketing Resource Management Tool is “Easy to use” that is used in 12% of the reviews. The most negative one is “Difficult” with which is used in 4.00% of all the Marketing Resource Management Tool reviews.
According to customer reviews, most common company size for marketing resource management tool customers is 1-50 Employees. Customers with 1-50 Employees make up 39% of marketing resource management tool customers. For an average Marketing solution, customers with 1-50 Employees make up 21% of total customers.
These scores are the average scores collected from customer reviews for all Marketing Resource Management Tools. Marketing Resource Management Tools is most positively evaluated in terms of "Customer Service" but falls behind in "Ease of Use".
This category was searched on average for 53 times per month on search engines in 2022. This number has increased to 90 in 2023. If we compare with other marketing solutions, a typical solution was searched 2.3k times in 2022 and this decreased to 590 in 2023.