What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in marketing api category. Our data sources in marketing api category include;
Marketing APIs, or advertising APIs, help marketing departments monitor the performance of their campaigns. These APIs can track website performance or social media interactions to analyze their campaign success, as well.
If you’d like to learn about the ecosystem consisting of Marketing API and others, feel free to check AIMultiple Business Function APIs.
AIMultiple is data driven. Evaluate 616 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
*Products with visit website buttons are sponsored
We use the data sources on the side for ranking solutions and awarding badges in marketing api category. Our data sources in marketing api category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
Handwrytten API
DotDigital API
Adobe Marketing Cloud API
Google AdMob API
TUNE In-App Marketing API
Taking into account the latest metrics outlined below, these are the current marketing api market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
Handwrytten API
DotDigital API
Adobe Marketing Cloud API
Google AdMob API
Ad Sales Genius API
These are the number of queries on search engines which include the brand name of the solution. Compared to other Business Function APIs categories, Marketing API is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 100%, 13% more than the average of search queries in this area.
43 employees work for a typical company in this solution category which is 22 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 132 companies with >10 employees are offering marketing api. Top 3 products are developed by companies with a total of 300k employees. The largest company building marketing api is AT&T with more than 200,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
Handwrytten API
Adobe Marketing Cloud API
DotDigital API
Google AdMob API
TUNE In-App Marketing API
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Marketing API companies. The most positive word describing Marketing API is “Easy to use” that is used in 12% of the reviews. The most negative one is “Difficult” with which is used in 4.00% of all the Marketing API reviews.
According to customer reviews, most common company size for marketing api customers is 1-50 Employees. Customers with 1-50 Employees make up 41% of marketing api customers. For an average Business Function APIs solution, customers with 1-50 Employees make up 34% of total customers.
These scores are the average scores collected from customer reviews for all Marketing APIs. Marketing APIs is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".
This category was searched on average for 723 times per month on search engines in 2022. This number has decreased to 720 in 2023. If we compare with other business function apis solutions, a typical solution was searched 1.1k times in 2022 and this decreased to 1k in 2023.