Marketing Analytics Tools

Account-based orchestration platforms help companies oversee their entire account-based marketing strategy from one tool.

Affiliate marketing and management tools help affiliate marketers to manage their business processes such as campaign planning, management and optimization.

Buyer intent data tools identify the purchase intent of B2B buyers through analysis of customer journeys and competitor data.

Competitive intelligence software enables businesses to collect information about their competitors and analyze competitors' data to shape their marketing, sales, and product strategy.

Conversion rate optimization tools allow businesses to increase the percentage of existing traffic that completes the desired action by collecting customer behavior data and making changes on the website.

CRM (Customer Relationship Management) software supports sales departments track all sales related interactions in a single system

Direct mail automation software automates the advertising operations of printed media like mailing letters, postcards, and other types of physical mails.

E-commerce marketing tools help e-commerce businesses to increase their traffic to their online stores, convert that traffic to purchases, and retain purchasing customers for future transactions.

Employee advocacy software helps employees to become brand advocates by increasing their engagement to control brand voice.

Event marketing software assists businesses in advertising their events and analyzes the advertising process by leveraging social media interactions, emails, web pages and mobile interactions.

Gamification software implements video game concepts to a non-gaming environment such as marketing by providing interactive challenges and features to take photos, scan QR codes, etc.

Heat maps software provides a color-coded graphical representation of aggregated user behavior data, including the number of clicks, scrolls, and movement on a page.

Lead generation software helps businesses generate and identify prospective customers.

Lead scoring software allows sales teams to prioritize and manage leads (i.e. potential customers)

Local marketing software refers to different marketing solutions that focus on SMEs such as stores, restaurants, outlets, and individual franchise businesses.

Market intelligence software allows businesses to collect and aggregate data about companies in the market.

Marketing resource management (MRM) software / tools enable marketers to manage marketing assets and improve marketing budget planning.

Mobile advertising software aims to reach consumers on their mobile devices rather than their computers.

Personalization engines allow companies to personalize marketing, sales and other aspects of customer experience to optimize a company's relationship with each customer

Pricing software allows businesses to optimize and personalize pricing based on both user behavior as well as external factors such as competition

Proactive notification software helps companies provide useful notifications for their customers.

Proximity marketing is location-based marketing that involves using customers’ location to market products and services.

Retargeting software allows companies to target users based on their recent browsing history

Search engine marketing (SEM) agencies leverage SEM tools to help businesses optimize their marketing campaigns and increase their website traffic.

Search engine marketing (SEM) tools help businesses target users who use internet search and intend to attract them.

Search Engine Optimization (SEO) software support companies in analyzing their traffic from search engines and identifying actions to improve their search traffic

Social media marketing tools (also called social media marketing software or SMM tools) enables businesses to create, manage and track the performance of social media campaigns by collecting and analyzing data.

Survey software allows businesses to create online surveys and collect feedback in order to improve the various aspects of a business.

Transactional email provider / software helps enterprises create and track personalized emails such as membership renewal notices and email receipts.

Web content management software enables the management of content on websites without the need for HTML expertise.

Email Tracking software helps sales and marketing teams increase their campaign effectiveness.

Lead capture software supports sales by automatically capturing lead information and aggregating with other data sources to accelerate the sales process.