What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in market intelligence tools category. Our data sources in market intelligence tools category include;
Market intelligence software allows businesses to collect and aggregate data about companies in the market. Market intelligence tools assist marketing and sales teams with evaluating the present and prospective consumers.
If you’d like to learn about the ecosystem consisting of Market Intelligence Tools and others, feel free to check AIMultiple Marketing.
AIMultiple is data driven. Evaluate 118 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
*Products with visit website buttons are sponsored
We use the data sources on the side for ranking solutions and awarding badges in market intelligence tools category. Our data sources in market intelligence tools category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
SEMrush
ZoomInfo
SimilarWeb
UpLead
InsideView
Taking into account the latest metrics outlined below, these are the current market intelligence tools market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
SEMrush
ZoomInfo
SimilarWeb
UpLead
InsideView
These are the number of queries on search engines which include the brand name of the solution. Compared to other Marketing categories, Market Intelligence Tools is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 86%, 11% more than the average of search queries in this area.
26 employees work for a typical company in this solution category which is 5 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 83 companies with >10 employees are offering market intelligence tools. Top 3 products are developed by companies with a total of 30k employees. The largest company building market intelligence tools is Adobe with more than 20,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
SEMrush
ZoomInfo
SimilarWeb
UpLead
InsideView
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Market Intelligence Tools companies. The most positive word describing Market Intelligence Tools is “Easy to use” that is used in 8% of the reviews. The most negative one is “Expensive” with which is used in 3.00% of all the Market Intelligence Tools reviews.
According to customer reviews, most common company size for market intelligence tools customers is 1-50 Employees. Customers with 1-50 Employees make up 46% of market intelligence tools customers. For an average Marketing solution, customers with 1-50 Employees make up 27% of total customers.
These scores are the average scores collected from customer reviews for all Market Intelligence Tools. Market Intelligence Tools is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".
This category was searched on average for 875 times per month on search engines in 2022. This number has increased to 956 in 2023. If we compare with other marketing solutions, a typical solution was searched 367 times in 2022 and this increased to 532 in 2023.