What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in local marketing software category. Our data sources in local marketing software category include;
Local marketing software refers to different marketing solutions that focus on SMEs such as stores, restaurants, outlets, and individual franchise businesses. Local marketing vendors offer products & services that increase brand awareness and foot traffic. Various tools exist in the market. Some of the products & services are local listing management software, store locator software, local SEO, email marketing, and social media marketing.
If you’d like to learn about the ecosystem consisting of Local Marketing Software and others, feel free to check AIMultiple Marketing.
AIMultiple is data driven. Evaluate 103 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
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We use the data sources on the side for ranking solutions and awarding badges in local marketing software category. Our data sources in local marketing software category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
SEMrush
BirdEye
SE Ranking
Reputation.com
Thryv
Taking into account the latest metrics outlined below, these are the current local marketing software market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
SEMrush
BirdEye
SE Ranking
Reputation.com
Thryv
These are the number of queries on search engines which include the brand name of the solution. Compared to other Marketing categories, Local Marketing Software is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 81%, 6% more than the average of search queries in this area.
43 employees work for a typical company in this solution category which is 22 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 51 companies with >10 employees are offering local marketing software. Top 3 products are developed by companies with a total of 3k employees. The largest company building local marketing software is SEMrush with more than 1000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
SEMrush
BirdEye
SE Ranking
Reputation.com
Thryv
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Local Marketing Software companies. The most positive word describing Local Marketing Software is “Easy to use” that is used in 12% of the reviews. The most negative one is “Difficult” with which is used in 3.00% of all the Local Marketing Software reviews.
According to customer reviews, most common company size for local marketing software customers is 1-50 Employees. Customers with 1-50 Employees make up 62% of local marketing software customers. For an average Marketing solution, customers with 1-50 Employees make up 34% of total customers.
These scores are the average scores collected from customer reviews for all Local Marketing Software. Local Marketing Software is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".
This category was searched on average for 107 times per month on search engines in 2022. This number has decreased to 82 in 2023. If we compare with other marketing solutions, a typical solution was searched 367 times in 2022 and this increased to 532 in 2023.