What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in lead scoring software category. Our data sources in lead scoring software category include;
Lead scoring software allows sales teams to prioritize and manage leads (i.e. potential customers).
Prioritization is key for sales teams especially at growing companies as they receive more leads than they can immediately respond to. In addition, knowing the value of a lead, allows sales reps to pay more attention to the communication with those leads to ensure that they convert to customers.
Lead scoring software enable this prioritization by assigning a value estimate to each lead taking into account criteria such as the lead's industry, position, online behavior, actions on company's website. In the background, this software estimates both the potential value of a sale and the probability of a sale, estimating expected value of that lead.
To access lead related data, lead scoring software needs to be integrated with lead generation/recording software such as the CRM systems, landing pages and other lead capture forms. Advanced lead scoring software also needs to be integrated with companies analytics systems to track lead behavior which influences the lead scores.
To be categorized as lead scoring software, a product must be able to:
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*Products with visit website buttons are sponsored
VanillaSoft's Sales Engagement platform gives your sales development reps the tools they need to engage more prospects, build more pipeline, and close more deals
Uncover, prioritize and engage with demand on the 6sense Account Based Orchestration Platform, powered by AI.
When buyers show interest, quick response and an appropriate level of persistence are essential to staying ahead of the competition.
Convertr provides a Customer Acquisition Management Platform that generates improved ROI & delivers qualified and enriched consumer data, in realtime.
Elevate your deal-sourcing systems with advanced company intelligence and a modern data infrastructure.
Leadspace helps B2B Marketing & Sales by combining the right data about people & companies with AI intelligence to know which prospects matter most.
Marketing and sales intelligence software powered by automated data science and the world's most reliable business data.
InsideSales.com's PowerDialer is the #1 sales dialer on the Salesforce AppExchange. PowerDialer analyzes and prioritizes your leads
We use the data sources on the side for ranking solutions and awarding badges in lead scoring software category. Our data sources in lead scoring software category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
6sense
VanillaSoft
Velocify Lead Manager
Infer
DataFox
Taking into account the latest metrics outlined below, these are the current lead scoring software market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
VanillaSoft
6sense
Velocify Lead Manager
Infer
Docsify
These are the number of queries on search engines which include the brand name of the solution. Compared to other Sales categories, Lead Scoring Software is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 74%, 5% more than the average of search queries in this area.
70 employees work for a typical company in this solution category which is 49 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 23 companies with >10 employees are offering lead scoring software. Top 3 products are developed by companies with a total of 200k employees. The largest company building lead scoring software is Oracle with more than 200,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
6sense
VanillaSoft
Velocify Lead Manager
Convertr
DataFox
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Lead Scoring Software companies. The most positive word describing Lead Scoring Software is “Easy to use” that is used in 10% of the reviews. The most negative one is “Difficult” with which is used in 2.00% of all the Lead Scoring Software reviews.
According to customer reviews, most common company size for lead scoring software customers is 51-1,000 employees. Customers with 51-1,000 employees make up 42% of lead scoring software customers. For an average Sales solution, customers with 51-1,000 employees make up 37% of total customers.
These scores are the average scores collected from customer reviews for all Lead Scoring Software. Lead Scoring Software is most positively evaluated in terms of "Value For Money" but falls behind in "Likelihood to Recommend".
This category was searched on average for 258 times per month on search engines in 2022. This number has increased to 260 in 2023. If we compare with other sales solutions, a typical solution was searched 360 times in 2022 and this decreased to 260 in 2023.