What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in lead generation software & tools category. Our data sources in lead generation software & tools category include;
Lead generation software helps businesses generate and identify prospective customers. Key features of lead generation software include:
To be categorized as lead generation software, a product must:
AIMultiple is data driven. Evaluate 62 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
*Products with visit website buttons are sponsored
We use the data sources on the side for ranking solutions and awarding badges in lead generation software & tools category. Our data sources in lead generation software & tools category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
monday.com
Intercom
Pipedrive
ZoomInfo
SharpSpring
Taking into account the latest metrics outlined below, these are the current lead generation software & tools market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
Intercom
Pipedrive
monday.com
ZoomInfo
SharpSpring
These are the number of queries on search engines which include the brand name of the solution. Compared to other Marketing categories, Lead Generation Software & Tools is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 57%, 17% more than the average of search queries in this area.
464 employees work for a typical company in this solution category which is 443 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 38 companies with >10 employees are offering lead generation software & tools. Top 3 products are developed by companies with a total of 6k employees. The largest company building lead generation software & tools is ZoomInfo with more than 3,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
monday.com
ZoomInfo
Intercom
Pipedrive
SharpSpring
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Lead Generation Software & Tools companies. The most positive word describing Lead Generation Software & Tools is “Easy to use” that is used in 12% of the reviews. The most negative one is “Difficult” with which is used in 3.00% of all the Lead Generation Software & Tools reviews.
According to customer reviews, most common company size for lead generation software & tools customers is 1-50 Employees. Customers with 1-50 Employees make up 60% of lead generation software & tools customers. For an average Marketing solution, customers with 1-50 Employees make up 37% of total customers.
These scores are the average scores collected from customer reviews for all Lead Generation Software & Tools. Lead Generation Software & Tools is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".
This category was searched on average for 1.9k times per month on search engines in 2022. This number has increased to 3.9k in 2023. If we compare with other marketing solutions, a typical solution was searched 367 times in 2022 and this increased to 532 in 2023.