What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in heat map tools category. Our data sources in heat map tools category include;
Heat maps software provides a color-coded graphical representation of aggregated user behavior data, including the number of clicks, scrolls, and movement on a page. Color codes are based on the level of interaction website elements get. Heat maps are important for businesses since it provides insights for conversation rate optimization efforts of organizations such as what to change, where to start A/B testing, and what to improve.
If you’d like to learn about the ecosystem consisting of Heat Map Tools and others, feel free to check AIMultiple E-Commerce.
AIMultiple is data driven. Evaluate 45 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
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We use the data sources on the side for ranking solutions and awarding badges in heat map tools category. Our data sources in heat map tools category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
ContentSquare
Hotjar
Freshsales
Mouseflow
VWO
Taking into account the latest metrics outlined below, these are the current heat map tools market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
Hotjar
Freshsales
Smartlook
ContentSquare
MicroStrategy
These are the number of queries on search engines which include the brand name of the solution. Compared to other E-Commerce categories, Heat Map Tools is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 66%, 7% more than the average of search queries in this area.
6 employees work for a typical company in this solution category which is 15 less than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 21 companies with >10 employees are offering heat map tools. Top 3 products are developed by companies with a total of 10k employees. The largest company building heat map tools is Zoho Corporation Pvt. Ltd. with more than 7,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
ContentSquare
Freshsales
Hotjar
Mouseflow
FullStory
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Heat Map Tools companies. The most positive word describing Heat Map Tools is “Easy to use” that is used in 11% of the reviews. The most negative one is “Difficult” with which is used in 3.00% of all the Heat Map Tools reviews.
According to customer reviews, most common company size for heat map tools customers is 1-50 Employees. Customers with 1-50 Employees make up 51% of heat map tools customers. For an average E-Commerce solution, customers with 1-50 Employees make up 29% of total customers.
These scores are the average scores collected from customer reviews for all Heat Map Tools. Heat Map Tools is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".
This category was searched on average for 1.8k times per month on search engines in 2022. This number has decreased to 1.6k in 2023. If we compare with other e-commerce solutions, a typical solution was searched 309 times in 2022 and this increased to 320 in 2023.