Employee Advocacy Tools

Employee advocacy software helps employees to become brand advocates by increasing their engagement to control brand voice.

Employee advocacy software helps employees to become brand advocates by increasing their engagement to control brand voice. This tools establish and expand brand awareness campaigns based on employees' involvement to share brand content and information on social channels.

If you’d like to learn about the ecosystem consisting of Employee Advocacy Tools and others, feel free to check AIMultiple Marketing.

Compare Best Employee Advocacy Tools

Results: 42

AIMultiple is data driven. Evaluate 42 services based on comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is calculated based on objective data.

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What are our data sources?

We use the data sources on the side for ranking solutions and awarding badges in employee advocacy tools category. Our data sources in employee advocacy tools category include;

4

review websites

2

social media websites

1

search engine data for branded queries

Employee Advocacy Tools Leaders

According to the weighted combination of 7 data sources

Hootsuite

Influitive AdvocateHub

Act-On

DSMN8

Sociabble

What are Employee Advocacy Tools market leaders?

Taking into account the latest metrics outlined below, these are the current employee advocacy tools market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.

Hootsuite

Influitive AdvocateHub

Act-On

DSMN8

Sociabble

What are the most popular Employee Advocacy Tools?

What are the most searched employee advocacy tools brands?

Searches with Brand Name

These are the number of queries on search engines which include the brand name of the solution. Compared to other Marketing categories, Employee Advocacy Tools is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 91%, 17% more than the average of search queries in this area.

What are the most mature Employee Advocacy Tools?

Which employee advocacy tools companies have the most employees?

35 employees work for a typical company in this solution category which is 14 more than the number of employees for a typical company in the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 22 companies with >10 employees are offering employee advocacy tools. Top 3 products are developed by companies with a total of 3k employees. The largest company building employee advocacy tools is Hootsuite with more than 1000 employees.

Hootsuite
Seismic
Sprout Social
Limeade
Act-On Software

What are the Employee Advocacy Tools growing their number of reviews fastest?


We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.

These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.

What is the average customer size?

According to customer reviews, most common company size for employee advocacy tools customers is 1-50 Employees. Customers with 1-50 Employees make up 42% of employee advocacy tools customers. For an average Marketing solution, customers with 1-50 Employees make up 25% of total customers.

Overall
Customer Service
Ease of Use
Likelihood to Recommend
Value For Money

Customer Evaluation

These scores are the average scores collected from customer reviews for all Employee Advocacy Tools. Employee Advocacy Tools is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".

What is the level of interest in Employee Advocacy Tools?

Interest in Employee Advocacy Tools

This category was searched on average for 371 times per month on search engines in 2022. This number has decreased to 320 in 2023. If we compare with other marketing solutions, a typical solution was searched 2.3k times in 2022 and this decreased to 590 in 2023.