What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in email tracking software category. Our data sources in email tracking software category include;
E-mail tracking software allows users to track e-mail click volume, number of downloads of email attachments and analyze other data on users’ interactions with emails. Email tracking software integrates with email platforms and marketing products such as CRM software. These tools enable users to create, manage, send, schedule and track incoming and outgoing emails.
If you’d like to learn about the ecosystem consisting of Email Tracking Software and others, feel free to check AIMultiple Sales.
AIMultiple is data driven. Evaluate 123 services based on
comprehensive, transparent and objective AIMultiple scores.
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calculated based on objective data.
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We use the data sources on the side for ranking solutions and awarding badges in email tracking software category. Our data sources in email tracking software category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
Mailchimp
HubSpot Sales Hub
MailerLite
SalesLoft
Constant Contact
Taking into account the latest metrics outlined below, these are the current email tracking software market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
Mailchimp
HubSpot Sales Hub
SalesLoft
MailerLite
Constant Contact
These are the number of queries on search engines which include the brand name of the solution. Compared to other Sales categories, Email Tracking Software is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 81%, 12% more than the average of search queries in this area.
34 employees work for a typical company in this solution category which is 13 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 72 companies with >10 employees are offering email tracking software. Top 3 products are developed by companies with a total of 50k employees. The largest company building email tracking software is Salesforce with more than 40,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
HubSpot Sales Hub
Mailchimp
MailerLite
SalesLoft
Constant Contact
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Email Tracking Software companies. The most positive word describing Email Tracking Software is “Easy to use” that is used in 14% of the reviews. The most negative one is “Difficult” with which is used in 3.00% of all the Email Tracking Software reviews.
According to customer reviews, most common company size for email tracking software customers is 1-50 Employees. Customers with 1-50 Employees make up 60% of email tracking software customers. For an average Sales solution, customers with 1-50 Employees make up 35% of total customers.
These scores are the average scores collected from customer reviews for all Email Tracking Software. Email Tracking Software is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".
This category was searched on average for 814 times per month on search engines in 2022. This number has increased to 896 in 2023. If we compare with other sales solutions, a typical solution was searched 291 times in 2022 and this decreased to 284 in 2023.