E-Commerce Analytics Tools

E-commerce analytics software enables companies to measure retailer and product performance in terms of cost and profitability by analyzing customer purchase behavior in online marketplaces.

E-commerce analytics software enables companies to measure retailer and product performance in terms of cost and profitability by analyzing customer purchase behavior in online marketplaces. E-commerce analytics tools help online retailers:

  • Highlight the the most and least performing products.
  • Monitor the behavior of visitors on the website.
  • Track the success of different marketing efforts such as Google AdWords and email campaigns.

To be categorized as e-commerce analytics software, a product must:

  • Monitor sales performance by product or category, and other metrics.
  • Analyze customer behavior by tracking metrics like page views, time on site, and bounce rate.
  • Monitor the performance of marketing campaigns on multiple channels.
  • Integrate with e-commerce business tools like ERP or CRM.
If you’d like to learn about the ecosystem consisting of E-Commerce Analytics Tools and others, feel free to check AIMultiple E-Commerce.

Compare Best E-Commerce Analytics Tools

Results: 63

AIMultiple is data driven. Evaluate 63 services based on comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is calculated based on objective data.

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What are our data sources?

We use the data sources on the side for ranking solutions and awarding badges in e-commerce analytics tools category. Our data sources in e-commerce analytics tools category include;

4

review websites

2

social media websites

1

search engine data for branded queries

E-Commerce Analytics Tools Leaders

According to the weighted combination of 7 data sources

Mixpanel

Heap

OWOX BI

DataFeedWatch

edrone

What are E-Commerce Analytics Tools market leaders?

Taking into account the latest metrics outlined below, these are the current e-commerce analytics tools market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.

Mixpanel

Heap

OWOX BI

DataFeedWatch

edrone

What are the most popular E-Commerce Analytics Tools?

What are the most searched e-commerce analytics tools brands?

Searches with Brand Name

These are the number of queries on search engines which include the brand name of the solution. Compared to other E-Commerce categories, E-Commerce Analytics Tools is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 80%, 7% more than the average of search queries in this area.

What are the most mature E-Commerce Analytics Tools?

Which e-commerce analytics tools companies have the most employees?

396 employees work for a typical company in this solution category which is 375 more than the number of employees for a typical company in the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 25 companies with >10 employees are offering e-commerce analytics tools. Top 3 products are developed by companies with a total of 1k employees. The largest company building e-commerce analytics tools is Bright Data with more than 400 employees.

Bright Data
Bluecore
Mixpanel
Downstream
Exclusive X

What are the E-Commerce Analytics Tools growing their number of reviews fastest?


We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.

These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.

What is the average customer size?

According to customer reviews, most common company size for e-commerce analytics tools customers is 1-50 Employees. Customers with 1-50 Employees make up 50% of e-commerce analytics tools customers. For an average E-Commerce solution, customers with 1-50 Employees make up 41% of total customers.

Overall
Customer Service
Ease of Use
Likelihood to Recommend
Value For Money

Customer Evaluation

These scores are the average scores collected from customer reviews for all E-Commerce Analytics Tools. E-Commerce Analytics Tools is most positively evaluated in terms of "Customer Service" but falls behind in "Ease of Use".

What is the level of interest in E-Commerce Analytics Tools?

Interest in E-Commerce Analytics Tools

This category was searched on average for 476 times per month on search engines in 2022. This number has increased to 546 in 2023. If we compare with other e-commerce solutions, a typical solution was searched 309 times in 2022 and this decreased to 272 in 2023.