What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in data masking tools category. Our data sources in data masking tools category include;
Data masking software is a tool used by businesses and individuals to mask sensitive and priviledged data such as personally identifiable information (PII), protected health information (PHI), payment card information (PCI-DSS), or intellectual property (IP) before sharing it with third parties.
Data masking software work by leveraging algorithms to mask sensitive data and replace it with structurally identical but numerically different data.
If you’d like to learn about the ecosystem consisting of Data Masking Tools and others, feel free to check AIMultiple Data.
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We use the data sources on the side for ranking solutions and awarding badges in data masking tools category. Our data sources in data masking tools category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
Delphix
Oracle Enterprise Manager
Oracle Data Masking and Subsetting
Informatica Persistent Data Masking
Dataguise
Taking into account the latest metrics outlined below, these are the current data masking tools market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
Oracle Enterprise Manager
Delphix
Oracle Data Masking and Subsetting
Symantec Phishing Readiness
Oracle Advanced Security
These are the number of queries on search engines which include the brand name of the solution. Compared to other Data categories, Data Masking Tools is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 67%, 9% more than the average of search queries in this area.
57 employees work for a typical company in this solution category which is 36 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 15 companies with >10 employees are offering data masking tools. Top 3 products are developed by companies with a total of 20k employees. The largest company building data masking tools is Symantec with more than 10,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
Delphix
Informatica Persistent Data Masking
Oracle Data Masking and Subsetting
Oracle Enterprise Manager
Dataguise
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Data Masking Tools companies. The most positive word describing Data Masking Tools is “Easy to use” that is used in 11% of the reviews. The most negative one is “Difficult” with which is used in 7.00% of all the Data Masking Tools reviews.
According to customer reviews, most common company size for data masking tools customers is 1,001+ employees. Customers with 1,001+ employees make up 56% of data masking tools customers. For an average Data solution, customers with 1,001+ employees make up 54% of total customers.
These scores are the average scores collected from customer reviews for all Data Masking Tools. Data Masking Tools is most positively evaluated in terms of "Customer Service" but falls behind in "Ease of Use".
This category was searched on average for 119 times per month on search engines in 2022. This number has decreased to 110 in 2023. If we compare with other data solutions, a typical solution was searched 1.3k times in 2022 and this decreased to 1k in 2023.