What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in data management platforms category. Our data sources in data management platforms category include;
Data management platforms (DMP) collect and analyze client, audience, and marketing data in central hubs. They assist businesses in leveraging high amounts of data by processing it in numerous sources and delivering it in easily-understandable ways.
If you’d like to learn about the ecosystem consisting of Data Management Platforms and others, feel free to check AIMultiple Data.
AIMultiple is data driven. Evaluate 107 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
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We use the data sources on the side for ranking solutions and awarding badges in data management platforms category. Our data sources in data management platforms category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
Pendo
Clearbit
Roku OneView (formerly Dataxu)
Lotame
Leadspace
Taking into account the latest metrics outlined below, these are the current data management platforms market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
Pendo
Clearbit
Leadspace
Lotame
Roku OneView (formerly Dataxu)
These are the number of queries on search engines which include the brand name of the solution. Compared to other Data categories, Data Management Platforms is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 75%, 1% more than the average of search queries in this area.
90 employees work for a typical company in this solution category which is 69 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 46 companies with >10 employees are offering data management platforms. Top 3 products are developed by companies with a total of 60k employees. The largest company building data management platforms is Nielsen with more than 30,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
Pendo
Clearbit
SAP Data Intelligence
Roku OneView (formerly Dataxu)
Lotame
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Data Management Platforms companies. The most positive word describing Data Management Platforms is “Easy to use” that is used in 6% of the reviews. The most negative one is “Difficult” with which is used in 5.00% of all the Data Management Platforms reviews.
According to customer reviews, most common company size for data management platforms customers is 51-1,000 employees. Customers with 51-1,000 employees make up 50% of data management platforms customers. For an average Data solution, customers with 51-1,000 employees make up 45% of total customers.
These scores are the average scores collected from customer reviews for all Data Management Platforms. Data Management Platforms is most positively evaluated in terms of "Overall" but falls behind in "Ease of Use".
This category was searched on average for 3k times per month on search engines in 2022. This number has increased to 4.4k in 2023. If we compare with other data solutions, a typical solution was searched 1.3k times in 2022 and this decreased to 1k in 2023.