Data Management Platforms

Data management platforms (DMP) collect and analyze client, audience, and marketing data in central hubs.

Data management platforms (DMP) collect and analyze client, audience, and marketing data in central hubs. They assist businesses in leveraging high amounts of data by processing it in numerous sources and delivering it in easily-understandable ways.

If you’d like to learn about the ecosystem consisting of Data Management Platforms and others, feel free to check AIMultiple Data.

Compare Best Data Management Platforms

Results: 107

AIMultiple is data driven. Evaluate 107 services based on comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is calculated based on objective data.

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Data Management Platforms Leaders

According to the weighted combination of 7 data sources

Pendo

Clearbit

Roku OneView (formerly Dataxu)

Lotame

Leadspace

What are Data Management Platforms market leaders?

Taking into account the latest metrics outlined below, these are the current data management platforms market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.

Pendo

Clearbit

Leadspace

Lotame

Roku OneView (formerly Dataxu)

What are the most mature Data Management Platforms?

Which data management platforms companies have the most employees?

90 employees work for a typical company in this solution category which is 69 more than the number of employees for a typical company in the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 46 companies with >10 employees are offering data management platforms. Top 3 products are developed by companies with a total of 60k employees. The largest company building data management platforms is Nielsen with more than 30,000 employees.

Nielsen
Adobe
Pegasystems
IRI
MetricsTrac

What are the Data Management Platforms growing their number of reviews fastest?


We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.

These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.

What is the average customer size?

According to customer reviews, most common company size for data management platforms customers is 51-1,000 employees. Customers with 51-1,000 employees make up 50% of data management platforms customers. For an average Data solution, customers with 51-1,000 employees make up 45% of total customers.

Overall
Customer Service
Ease of Use
Likelihood to Recommend
Value For Money

Customer Evaluation

These scores are the average scores collected from customer reviews for all Data Management Platforms. Data Management Platforms is most positively evaluated in terms of "Overall" but falls behind in "Ease of Use".