What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in customer journey mapping tools category. Our data sources in customer journey mapping tools category include;
Customer journey mapping software is a tool for visualizing and analyzing customers' experience with a business at different stages: from sending them introductory emails, to displaying social media ads, and to finalized purchase. This gives a consistent framework for marketing and sales departments to follow when it comes to generating leads and recruiting potential consumers.
If you’d like to learn about the ecosystem consisting of Customer Journey Mapping Tools and others, feel free to check AIMultiple Customer Success / Customer Service.
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Understanding your customer should go beyond their location, clicks, and device.
We use the data sources on the side for ranking solutions and awarding badges in customer journey mapping tools category. Our data sources in customer journey mapping tools category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
Totango
MoEngage
WebEngage
Acquia Lift
Adobe Experience Platform
Taking into account the latest metrics outlined below, these are the current customer journey mapping tools market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
MoEngage
Totango
WebEngage
Acquia Lift
UXPressia
These are the number of queries on search engines which include the brand name of the solution. Compared to other Customer Success / Customer Service categories, Customer Journey Mapping Tools is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 56%, 14% more than the average of search queries in this area.
100 employees work for a typical company in this solution category which is 79 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 14 companies with >10 employees are offering customer journey mapping tools. Top 3 products are developed by companies with a total of 20k employees. The largest company building customer journey mapping tools is Adobe with more than 20,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
Totango
Acquia Lift
MoEngage
WebEngage
Adobe Experience Platform
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Customer Journey Mapping Tools companies. The most positive word describing Customer Journey Mapping Tools is “Easy to use” that is used in 9% of the reviews. The most negative one is “Difficult” with which is used in 3.00% of all the Customer Journey Mapping Tools reviews.
According to customer reviews, most common company size for customer journey mapping tools customers is 1-50 Employees. Customers with 1-50 Employees make up 60% of customer journey mapping tools customers. For an average Customer Success / Customer Service solution, customers with 1-50 Employees make up 60% of total customers.
These scores are the average scores collected from customer reviews for all Customer Journey Mapping Tools. Customer Journey Mapping Tools is most positively evaluated in terms of "Customer Service" but falls behind in "Likelihood to Recommend".
This category was searched on average for 1.4k times per month on search engines in 2022. This number has decreased to 1k in 2023. If we compare with other customer success / customer service solutions, a typical solution was searched 769 times in 2022 and this decreased to 720 in 2023.