What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in content creation tools category. Our data sources in content creation tools category include;
Content creation software allows businesses to create and track written content, images, infographics, videos, and quizzes to increase their online presence. Some content creation tools provide SEO plugins to measure performance by identifying errors and checking keyword density and header formatting.
If you’d like to learn about the ecosystem consisting of Content Creation Tools and others, feel free to check AIMultiple Content Marketing.
AIMultiple is data driven. Evaluate 65 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
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SEMrush offers solutions for SEO, PPC, content, social media and competitive research.
We use the data sources on the side for ranking solutions and awarding badges in content creation tools category. Our data sources in content creation tools category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
SEMrush
Genially
Outgrow
Bynder
Powtoon
Taking into account the latest metrics outlined below, these are the current content creation tools market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
SEMrush
Outgrow
Powtoon
Bynder
Genially
These are the number of queries on search engines which include the brand name of the solution. Compared to other Content Marketing categories, Content Creation Tools is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 88%, 9% more than the average of search queries in this area.
51 employees work for a typical company in this solution category which is 30 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 39 companies with >10 employees are offering content creation tools. Top 3 products are developed by companies with a total of 3k employees. The largest company building content creation tools is SEMrush with more than 1000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
SEMrush
Genially
Outgrow
Bynder
Powtoon
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Content Creation Tools companies. The most positive word describing Content Creation Tools is “Easy to use” that is used in 12% of the reviews. The most negative one is “Expensive” with which is used in 5.00% of all the Content Creation Tools reviews.
According to customer reviews, most common company size for content creation tools customers is 1-50 Employees. Customers with 1-50 Employees make up 53% of content creation tools customers. For an average Content Marketing solution, customers with 1-50 Employees make up 29% of total customers.
These scores are the average scores collected from customer reviews for all Content Creation Tools. Content Creation Tools is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".
This category was searched on average for 2.8k times per month on search engines in 2022. This number has increased to 3.7k in 2023. If we compare with other content marketing solutions, a typical solution was searched 750 times in 2022 and this decreased to 568 in 2023.