Consumer Data

Consumer data, also called customer data, refers to personal and behavioral data of customers collected through various sources such as social media, purchase history, direct feedback, or web and mobile browsing. Consumer data enables businesses to understand their audience and develop marketing strategies.

Consumer data providers or vendors aggregate, structure and sell consumer data.

Consumer Data includes 6 solution areas and within these 41 companies offer 73 products. The most popular solution area is with 0 users searching for solutions in this area every month.
MATURITY

Number of Employees

25 employees work for a typical company in this solution category which is 4 more than the number of employees for a typical company in the average solution category.

In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 3 companies with >10 employees are offering Consumer Data. Top 3 products are developed by companies with a total of 20-121 employees. The largest company building Consumer Data is Lifesight with more than 100 employees.

Lifesight
Analytics IQ
PreciseTarget
Socrata
TowerData