What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in competitive intelligence software category. Our data sources in competitive intelligence software category include;
Competitive intelligence software enables businesses to collect information about their competitors and analyze competitors' data to shape their marketing, sales, and product strategy.
If you’d like to learn about the ecosystem consisting of Competitive Intelligence Software and others, feel free to check AIMultiple Analytics.
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We use the data sources on the side for ranking solutions and awarding badges in competitive intelligence software category. Our data sources in competitive intelligence software category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
SEMrush
Ahrefs
BirdEye
SimilarWeb
Qualtrics Research Core
Taking into account the latest metrics outlined below, these are the current competitive intelligence software market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
SEMrush
BirdEye
Ahrefs
SimilarWeb
Qualtrics Research Core
These are the number of queries on search engines which include the brand name of the solution. Compared to other Analytics categories, Competitive Intelligence Software is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 69%, 7% more than the average of search queries in this area.
137 employees work for a typical company in this solution category which is 116 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 38 companies with >10 employees are offering competitive intelligence software. Top 3 products are developed by companies with a total of 100k employees. The largest company building competitive intelligence software is AWS with more than 100,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
SEMrush
Ahrefs
SimilarWeb
BirdEye
Qualtrics Research Core
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Competitive Intelligence Software companies. The most positive word describing Competitive Intelligence Software is “Easy to use” that is used in 11% of the reviews. The most negative one is “Expensive” with which is used in 5.00% of all the Competitive Intelligence Software reviews.
According to customer reviews, most common company size for competitive intelligence software customers is 1-50 Employees. Customers with 1-50 Employees make up 54% of competitive intelligence software customers. For an average Analytics solution, customers with 1-50 Employees make up 26% of total customers.
These scores are the average scores collected from customer reviews for all Competitive Intelligence Software. Competitive Intelligence Software is most positively evaluated in terms of "Overall" but falls behind in "Value For Money".
This category was searched on average for 438 times per month on search engines in 2022. This number has decreased to 176 in 2023. If we compare with other analytics solutions, a typical solution was searched 313 times in 2022 and this decreased to 274 in 2023.