Clickstream Data

Clickstream data includes information about users' interaction with a business website.

Clickstream data includes information about users' interaction with a business website including:

  • Type of device used to access website
  • Sequence of hyperlinks visitors follow on a given website
  • How long users stayed on a webpage
  • If users returned to the original search page or found their answer on the visited webpage.

This data is collected via tracker tools like Google analytics, Heap, Amplitude, etc. and is used to analyze consumer behavior and global trends in order to optimize content, ads, accessibility, and device compatibility.

If you’d like to learn about the ecosystem consisting of Clickstream Data and others, feel free to check AIMultiple Consumer Data.

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