What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in buyer intent data tools category. Our data sources in buyer intent data tools category include;
Buyer intent data tools identify the purchase intent of B2B buyers through analysis of customer journeys and competitor data. Buyer intent software is necessary for account-based marketing (ABM) campaigns, enabling audience segmentation, lead prioritization, churn prevenion and a personalized customer experience.
If you’d like to learn about the ecosystem consisting of Buyer Intent Data Tools and others, feel free to check AIMultiple Marketing.
AIMultiple is data driven. Evaluate 27 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
*Products with visit website buttons are sponsored
We use the data sources on the side for ranking solutions and awarding badges in buyer intent data tools category. Our data sources in buyer intent data tools category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
ZoomInfo
6sense
Demandbase
Terminus ABM Platform
Lead Forensics
Taking into account the latest metrics outlined below, these are the current buyer intent data tools market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
ZoomInfo
6sense
Terminus ABM Platform
Demandbase
Lead Forensics
These are the number of queries on search engines which include the brand name of the solution. Compared to other Marketing categories, Buyer Intent Data Tools is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 88%, 14% more than the average of search queries in this area.
962 employees work for a typical company in this solution category which is 941 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 18 companies with >10 employees are offering buyer intent data tools. Top 3 products are developed by companies with a total of 5k employees. The largest company building buyer intent data tools is ZoomInfo with more than 3,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
6sense
Demandbase
ZoomInfo
Terminus ABM Platform
Lead Forensics
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all Buyer Intent Data Tools companies. The most positive word describing Buyer Intent Data Tools is “Easy to use” that is used in 5% of the reviews. The most negative one is “Difficult” with which is used in 1.00% of all the Buyer Intent Data Tools reviews.
According to customer reviews, most common company size for buyer intent data tools customers is 51-1,000 employees. Customers with 51-1,000 employees make up 52% of buyer intent data tools customers. For an average Marketing solution, customers with 51-1,000 employees make up 45% of total customers.
These scores are the average scores collected from customer reviews for all Buyer Intent Data Tools. Buyer Intent Data Tools is most positively evaluated in terms of "Ease of Use" but falls behind in "Value For Money".
This category was searched on average for 81 times per month on search engines in 2022. This number has decreased to 20 in 2023. If we compare with other marketing solutions, a typical solution was searched 2.3k times in 2022 and this decreased to 590 in 2023.