What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in app store optimization tools category. Our data sources in app store optimization tools category include;
App store optimization (ASO) tools aim applications to have higher rankings, downloads, and traffic in app stores. They help users optimize how the application is presented by analyzing its title, keywords, description, screenshots, etc., and often provide recommendations to improve or maintain its position.
If you’d like to learn about the ecosystem consisting of App Store Optimization Tools and others, feel free to check AIMultiple Analytics.
AIMultiple is data driven. Evaluate 16 services based on
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We use the data sources on the side for ranking solutions and awarding badges in app store optimization tools category. Our data sources in app store optimization tools category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
AppFollow
Adjust
AppTweak
Pushwoosh
Mobile Action
Taking into account the latest metrics outlined below, these are the current app store optimization tools market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
AppFollow
AppTweak
Adjust
Mobile Action
Pushwoosh
These are the number of queries on search engines which include the brand name of the solution. Compared to other Analytics categories, App Store Optimization Tools is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 54%, 21% more than the average of search queries in this area.
60 employees work for a typical company in this solution category which is 39 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 8 companies with >10 employees are offering app store optimization tools. Top 3 products are developed by companies with a total of 332 employees. The largest company building app store optimization tools is Mobile Action with more than 100 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
Adjust
AppFollow
Pushwoosh
AppTweak
Mobile Action
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all App Store Optimization Tools companies. The most positive word describing App Store Optimization Tools is “Easy to use” that is used in 10% of the reviews. The most negative one is “Difficult” with which is used in 3.00% of all the App Store Optimization Tools reviews.
According to customer reviews, most common company size for app store optimization tools customers is 1-50 Employees. Customers with 1-50 Employees make up 56% of app store optimization tools customers. For an average Analytics solution, customers with 1-50 Employees make up 49% of total customers.
These scores are the average scores collected from customer reviews for all App Store Optimization Tools. App Store Optimization Tools is most positively evaluated in terms of "Customer Service" but falls behind in "Likelihood to Recommend".
This category was searched on average for 1.7k times per month on search engines in 2022. This number has increased to 1.9k in 2023. If we compare with other analytics solutions, a typical solution was searched 438 times in 2022 and this decreased to 170 in 2023.