What are our data sources?
We use the data sources on the side for ranking solutions and awarding badges in a/b testing software category. Our data sources in a/b testing software category include;
A/B testing tools (also called A/B testing software) are used by advertisers and web developers to test various versions of visual content and see which version attracts users to migrate better. To personalize interactions for each visitor, performance data may be paired with the visitor\'s segmentation data like the visitor\'s age or whether they arrived via social media or search).
If you’d like to learn about the ecosystem consisting of A/B Testing Software and others, feel free to check AIMultiple Marketing.
AIMultiple is data driven. Evaluate 151 services based on
comprehensive, transparent and objective AIMultiple scores.
For any of our scores, click the information icon to learn how it is
calculated based on objective data.
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We use the data sources on the side for ranking solutions and awarding badges in a/b testing software category. Our data sources in a/b testing software category include;
review websites
social media websites
search engine data for branded queries
According to the weighted combination of 7 data sources
Google Analytics
Freshsales
ClickFunnels
Mixpanel
UserTesting
Taking into account the latest metrics outlined below, these are the current a/b testing software market leaders. Market leaders are not the overall leaders since market leadership doesn’t take into account growth rate.
Google Analytics
Freshsales
ClickFunnels
Mixpanel
UserTesting
These are the number of queries on search engines which include the brand name of the solution. Compared to other Marketing categories, A/B Testing Software is more concentrated in terms of top 3 companies’ share of search queries. Top 3 companies receive 80%, 6% more than the average of search queries in this area.
41 employees work for a typical company in this solution category which is 20 more than the number of employees for a typical company in the average solution category.
In most cases, companies need at least 10 employees to serve other businesses with a proven tech product or service. 90 companies with >10 employees are offering a/b testing software. Top 3 products are developed by companies with a total of 500k employees. The largest company building a/b testing software is IBM with more than 300,000 employees.
Taking into account the latest metrics outlined below, these are the fastest growing solutions:
Google Analytics
Freshsales
ClickFunnels
Mixpanel
UserTesting
We have analyzed reviews published in the last months. These were published in 4 review platforms as well as vendor websites where the vendor had provided a testimonial from a client whom we could connect to a real person.
These solutions have the best combination of high ratings from reviews and number of reviews when we take into account all their recent reviews.
This data is collected from customer reviews for all A/B Testing Software companies. The most positive word describing A/B Testing Software is “Easy to use” that is used in 12% of the reviews. The most negative one is “Difficult” with which is used in 5.00% of all the A/B Testing Software reviews.
According to customer reviews, most common company size for a/b testing software customers is 1-50 Employees. Customers with 1-50 Employees make up 57% of a/b testing software customers. For an average Marketing solution, customers with 1-50 Employees make up 40% of total customers.
These scores are the average scores collected from customer reviews for all A/B Testing Software. A/B Testing Software is most positively evaluated in terms of "Overall" but falls behind in "Likelihood to Recommend".
This category was searched on average for 475 times per month on search engines in 2022. This number has increased to 484 in 2023. If we compare with other marketing solutions, a typical solution was searched 367 times in 2022 and this increased to 532 in 2023.